... of a coherent, operational approach that sustains stakeholder engagement, embeds adaptive learning and promotes inclusive governance in place branding contexts. Design/methodology/approach An integrative literature review was undertaken to synthesise insights from place branding ( PB ), design thinking ( DT...

... supported by literature on evidence-based decision-making from both tourism and other related fields. Results underscore the significance of effective knowledge communication, adopting a user-oriented approach, and proactive stakeholder engagement as the three main factors improving observatory performance...

... from brand authorities to stakeholders) and taking ownership (stakeholders assume responsibility for and manifest the brand). In identifying a gap between these two aspects of engagement, this paper initiates a more nuanced discussion on the mechanisms of stakeholder engagement in the branding process...

.... Thus, this paper attempts to answer the following research question: What is the role of technological transformation in addressing stakeholder engagement of culinary tourism? Design/methodology/approach The research is based on the systematic two-decade literature review of technological...

... branding process. Place branding Stakeholder engagement Brand equity Organizational capabilities In sum, place branding is understood as the coordinated, systematic, strategic efforts of a place’s stakeholders, usually led by a DMO, to develop, launch, communicate, maintain and adapt...