From tech to touch: self-concept and testimonials in AR try-on versus website Available to Purchase

Aihoor Aleem has a PhD in Management, with specialization in Marketing, ISCTE – IUL. Her research activity is focused on luxury trends, consumption and the future of how brands will communicate and create a relationship with their targets. Her background counts with a MSc in Management with specialization in Strategic Marketing by the Católica Lisbon School of Business and Economics, where she started the research on what influences (or not) consumers to engage into luxury consumption. She has professional experience in academia as a researcher and professor, specifically in teaching marketing strategy, finance applied to marketing and digital marketing (at IADE and invited at ISCTE-IUL). Nowadays, she acts as the coordinator of the bachelor degree in Marketing and Advertising at IADE.

Sandra Maria Correia Loureiro acts as the coordinator of the specialization in Marketing of the PhD in Management. Her current research interests include Marktech and tourism marketing. Her papers have been published in a variety of peer-reviewed journals that include Tourism Management, Journal of Travel Research, Journal of Marketing, Journal of Retailing, Journal of Business Research, Psychology and Marketing, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management or Psychology and Marketing. Her work has been presented at respected international conferences such as EMAC, ANZMAC and KAMS-GMC. She is the Director of Portuguese Marketing & Management SBU of GAMMA (Global Alliance of Marketing and Management Associations).

Jéssica Martinho has an MSc in Marketing from ISCTE-IUL, Lisbon. She is now a performance and growth marketing assistant at OK! Seguros. During her masters, she also worked closely with different types of enterprises such as EY (being a digital ambassor) and Wellow Group. Jéssica also did ERASMUS in Zagreb, which enriched her experience.