Issues

How do consumers interact with social media influencers in extraordinary times?

Natalya Saldanha; Rajendra Mulye; Arnold Japutra
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Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience

Miguel Angel Moliner; Vicent Tortosa-Edo
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Physical or digital media: the mediating role of psychological ownership

Rusty Stough; Christian Graham
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Money matters? Effect of reward types on customers' review behaviors

Yajun Zhang; Yongge Niu; Zhi Chen; Xiaoyu Deng; Banggang Wu; Yali Chen
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Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms

Liang Xiao; Jiawei Wang; Xinyu Wei
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Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing

Chunhua Sun; Chenhui Ye; Changdan Li; Yezheng Liu
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From tech to touch: self-concept and testimonials in AR try-on versus website

Aihoor Aleem; Sandra Maria Correia Loureiro; Jéssica Martinho
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Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature

Diem-Trang Vo; Nguyen Quynh Mai; Long TV Nguyen; Nguyen Hoang Thuan; Duy Dang-Pham; Ai-Phuong Hoang
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The effects of live comments and advertisements on social media engagement: application to short-form online video

Xiaodan Zhang; Zhanbo Zhao; Kui Wang
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How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment

Zhucheng Shao
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