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Journal Articles

Revealing consumers’ hedonic buying in social media: the roles of social status recognition, perceived value, immersive engagement and gamified incentives

Journal of Research in Interactive Marketing (2025) 19 (5): 787–802.

https://doi.org/10.1108/JRIM-12-2023-0452

Published: 12 November 2024

View article titled, Revealing consumers’ hedonic buying in social media: the roles of social status recognition, perceived value, immersive engagement and gamified incentives

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Includes: Supplementary data

Journal Articles

Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities

Journal of Research in Interactive Marketing (2025) 19 (3): 333–357.

https://doi.org/10.1108/JRIM-10-2023-0355

Published: 15 July 2024

View article titled, Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities

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Journal Articles

How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment

Journal of Research in Interactive Marketing (2024) 18 (3): 506–527.

https://doi.org/10.1108/JRIM-08-2023-0277

Published: 18 December 2023

View article titled, How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment

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