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Journal Articles

Money matters? Effect of reward types on customers' review behaviors

Yajun Zhang, Yongge Niu, Zhi Chen, Xiaoyu Deng, Banggang Wu, Yali Chen

Journal of Research in Interactive Marketing (2024) 18 (3): 391–409.

https://doi.org/10.1108/JRIM-01-2023-0027

Published: 28 June 2023

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Journal Articles

The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type

Yajun Zhang, Zhuoyan Shao, Jin Zhang, Banggang Wu, Liying Zhou

Journal of Research in Interactive Marketing (2024) 18 (2): 166–181.

https://doi.org/10.1108/JRIM-09-2022-0286

Published: 24 April 2023

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Includes: Supplementary data