One of the most important decisions any firm can make is the adopting of new technology. This paper aims to propose ten guidelines for “best practices” in adopting new technology.
Using first‐hand business experience, the author presents and discusses common mistakes to avoid when considering the purchase of both new hardware and software technology.
Many firms mistake “new” for “better” and overlook the impact, explicit and implicit, technology changes can have on their organizations, partners, suppliers, customers, and employees.
The paper gives a foundational guideline for firms seeking to purchase new technology that will make them both more effective and efficient.
In the context of direct marketing, few experts have directly addressed the issues of effectively adopting new technology rather than effectively implementing the technology post‐purchase.
