Issues

Book Review

Interactive and Multi‐Channel Marketing

Bruce D. Keillor
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Interactive and Multi‐Channel Marketing

Tools vs toys: does your technology work for you or play with you?

Bruce D. Keillor
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Tools vs toys: does your technology work for you or play with you?

The economic paradox of the “freebies” phenomena: How and why companies give stuff away for free

Romuald E.J. Rudzki; Shaomei Li
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The economic paradox of the “freebies” phenomena<span class="subtitle-colon">: </span><span class="subtitle">How and why companies give stuff away for free</span>

The direct farmer's market: a tool for rural female empowerment

Sarafat A. Tijani; Izumi Yano
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The direct farmer's market: a tool for rural female empowerment

Industry perspective

Technology and direct marketing - an insider's viewpoint

Erik Hauser
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Technology and direct marketing - an insider's viewpoint