Issues

Book Review

The Complete Guide to Direct Marketing

Dale Lewison
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Data analysis and profiling

AnneMarie Scarisbrick‐Hauser
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Social entrepreneurship and direct marketing

Michael L. Mallin; Todd A. Finkle
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An analysis of operations‐oriented drivers of customer loyalty for two service channels

Andrea M. Prud'homme; Kenneth K. Boyer; G. Tomas M. Hult
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Characterization of online shoppers with navigation problems

Mario Martínez Guerrero; José Manuel Ortega Egea; María Victoria Román González
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Industry Report

Direct marketing in Panama

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