Issues

Book Review

Online Marketing: A Customer‐led Approach

Andrew Thomas
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How direct marketing is revolutionizing an industry: residential real estate in the USA

R. David Keillor
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The whole truth and nothing but the truth? The role of data quality today

AnneMarie Scarisbrick‐Hauser; Christina Rouse
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Multi‐channel communication and consumer choice in the household furniture buying process

Torsten Lihra; Raoul Graf
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A conceptual model for the internet's impact on marketing in Iran

Mehdi Ghazisaeedi; Leyland F. Pitt; S. Kamal Chaharsooghi
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Editor’s note

Editor's note

Bruce Keillor
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