Issues

Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions

Hyun-Joo Lee
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Does eWOM matter to brand extension?: An examination of the impact of online reviews on brand extension evaluations

Xin Liu; Jing Hu; Bing Xu
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Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India

Asad Ahmad; Obaidur Rahman; Mohammed Naved Khan
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Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy

Subhadip Roy; Y.L.R. Moorthi
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High-tech entrepreneurial content marketing for business model innovation: A conceptual framework

Dina Mansour; Hortensia Barandas
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How trust moderates social media engagement and brand equity

Hardeep Chahal; Anu Rani
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