Issues

Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement

Andrew J. Dahl; Anthony M. D’Alessandro; James W. Peltier; Eric L. Swan
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Narrative persuasion in social media: an empirical study of luxury brand advertising

Ran Huang; Sejin Ha; Sun-Hwa Kim
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Mavenism and e-maven propensity: antecedents, mediators and transferability

William Darley; Jeen-Su Lim
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Influence of consumers’ perceived risk on consumers’ online purchase intention

Shaizatulaqma Kamalul Ariffin; Thenmoli Mohan; Yen-Nee Goh
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Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior

Elizabeth Manser Payne; James W. Peltier; Victor A. Barger
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On the contrasting strategic impact of online customer reviews for niche and mainstream organizations: Evidence from US higher education

Jake David Hoskins; Benton A. Brown
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Why did I buy this?: The effect of WOM and online reviews on post purchase attribution for product outcomes

Stephanie Jacobsen
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