Issues

Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

E. Sophía Valenzuela-Gálvez; Álvaro Garrido-Morgado; Óscar González-Benito
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

Vertically versus horizontally differentiated information disclosure in travel live streams – the role of sensory imagery

Jin Sun; Jingshu Yang; Yonggui Wang
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Vertically versus horizontally differentiated information disclosure in travel live streams – the role of sensory imagery

The virality of advertising content

Balpreet Kaur; Justin Paul; Rishi Raj Sharma
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The virality of advertising content

Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth

Yao Li; Xuge Song; Mi Zhou
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth

Birds of a feather flock together: matched personality effects of product recommendation chatbots and users

Eunjoo Jin; Matthew S. Eastin
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Birds of a feather flock together: matched personality effects of product recommendation chatbots and users

Impact of brand community supportive climates on consumer-to-consumer helping behavior

Junyun Liao; Wei Wang; Peng Du; Raffaele Filieri
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Impact of brand community supportive climates on consumer-to-consumer helping behavior

More is not necessarily better: an inverted U-shaped relationship between positively framed attributes and advertising effectiveness

Yongge Niu; Zhuzhu Feng; Yixuan Niu
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for More is not necessarily better: an inverted U-shaped relationship between positively framed attributes and advertising effectiveness

Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures

Francine Zanin Bagatini; Eduardo Rech; Natalia Araujo Pacheco; Leonardo Nicolao
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures