Issues

How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media

Sıddık Bozkurt; David Gligor; Jennifer Locander; Raouf Ahmad Rather
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Consumer bias against evaluations received by artificial intelligence: the mediation effect of lack of transparency anxiety

Alberto Lopez; Ricardo Garza
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Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads

Ying Zhu; Yong Wang; Joicey Wei; Andy Hao
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Order matters: effect of use versus outreach order disclosure on persuasiveness of sponsored posts

Jin Zhang; Xinmai Li; Banggang Wu; Liying Zhou; Xiang Chen
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Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts

Hye Jin Yoon; Yoon-Joo Lee; Shuoya Sun; Jinho Joo
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Strategies to drive interactivity and digital engagement: a practitioners' perspective

Suk Chong Tong; Fanny Fong Yee Chan
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Digital modality richness drives vivid memory experience

Tseng-Lung Huang; Henry F.L. Chung; Xiang Chen
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The effects of augmented reality shopping experiences: immersion, presence and satisfaction

M. Claudia tom Dieck; Eleanor Cranmer; Alexandre Luis Prim; David Bamford
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Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation

Jae Eun Jeong; Minsun Yeu
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