Issues

Editorial: Demonstrating contributions through storytelling

Cheng Lu Wang
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“Unintended” marketing through influencer vlogs: impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors

Ruonan Zhang; Trinideé Mercado; Nicky Chang Bi
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The impact of brand connectedness on consumer engagement behavior in the social media brand community

Gongli Luo; Junying Hao; He Ma
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Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection

Inma Rodríguez-Ardura; Antoni Meseguer-Artola; Doaa Herzallah; Qian Fu
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Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity

Sıddık Bozkurt; David Gligor; Linda D. Hollebeek; Cameron Sumlin
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Resonance or resistance? The dual impact of green brand ritual on customer engagement behavior

Rui Guo; Jingxian Wang; Min Zhou; Zixia Cao; Lan Tao; Yang Luo; Wei Zhang; Jiajia Chen
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Fostering charity sport event runners' identification to drive social media interaction and willingness to donate

Supawat Meeprom
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Determinants of relationship termination intentions and their evolution: a two time-lag approach

Tianhao Wen; Hong-Youl Ha
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Unveiling the influence of anthropomorphic chatbots on consumer behavioral intentions: evidence from China and Indonesia

Yuling Wei; Jhanghiz Syahrivar; Attila Endre Simay
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