Issues

Publisher’s Note

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It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships

Jesús Cambra-Fierro; Lia Patrício; Yolanda Polo-Redondo; Andreea Trifu
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Gratitude expression in the sharing economy: a perspective of interactive marketing communication between peer service providers and consumers

Yu Jia; Shuang Gao; Lihua Gao; Jie Gao; Tao Wang
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Empowerment to commitment: how live-streaming atmosphere and relational bonds drive impulse consumption?

Pu Lai; Eugene Cheng-Xi Aw; Garry Wei-Han Tan
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Consumer interaction and privacy: the impact of in-feed lead generation ads on self-disclosure intention

Bo Guo; Xue Sun; Zhi-bin Jiang; Yuanyuan Xu
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Understanding how customer interaction drives e-loyalty during returns handling in online retailing

Mingfang Li; Askar Choudhury; Na Zhang
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Buyer-seller interaction dynamics: a multidimensional assessment of seller reputation and perceived freedom in curbing opportunism in online platforms

Jingbo Yuan; Bilal Ahmad; Zhilin Yang; Qing Ye
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Embracing the future of interactive marketing with contactless technology: evidence from tourism businesses

Edward C.S. Ku
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Functional or social? Effect of bullet screen type on consumers' continuous watching intention in e-commerce live-streaming

Jiaxin Ma; Depeng Zhang; Lihong Fu; Wanli Zhou
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Does disclosing commercial intention benefit brands? Mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising

Pengyi Shen; Xuan Nie; Congcong Tong
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Warm for fun, cool for work: the effect of color temperature on users’ attitudes and behaviors toward hedonic vs. utilitarian mobile apps

Arina Volkova; Hyejeung Cho
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Influencer-product attractiveness transference in interactive fashion marketing: the moderated moderating effect of speciesism against AI

Junjun Cheng; Jiaxuan Wang
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How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues

Joon Woo Yoo; Junsung Park; Heejun Park
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