Issues

Editorial: The changing landscape of marketing research in the AI era: prospects and challenges

Cheng Lu Wang
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From tools to trusted allies: understanding how IoT devices foster deep consumer relationships and enhance CRM

Zhan (Myra) Wang; Garth Harris
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Building brand resonance through cause-related marketing strategies: the role of journalistic integrity versus advertising clutter

Usman Ahmad Qadri; Alsadig Mohamed Ahmed Moustafa; Mazuri Binti Abd Ghani
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Like, comment, and subscribe: investigating the effectiveness of digital engagement prompts

Jeffrey E. Anderson; Carlin A. Nguyen; Sidney Anderson
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Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing

Xinyue Hao; Sijo Valayakkad Manikandan; Emrah Demir; Daniel Eyers
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Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?

Yiling Li; Inseo Hwang; Jeonghye Choi
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I feel no empathy toward AI: the effects of AI vs human spokespersons on advertisement effectiveness

Alexis Yim; Luke Liska; Yumei Mu; Maneesh Thakkar
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“Annoy me, remember me”: navigating the dual effects and boundaries of inductive ads

Yixuan Niu; Yadi Feng; Bin Li; Baolong Ma
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Exploring customer stickiness during “smart” experiences: a study on AI chatbot affinity in online customer services

Muhammad Ashfaq; Marian Makkar; Ai-Phuong Hoang; Duy Dang-Pham; Mai Hoang Thi Do; Anh T.V. Nguyen
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