Issues

Effects of web site atmospherics on consumer responses: music and product presentation

Jung‐Hwan Kim; Minjeong Kim; Sharron J. Lennon
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External and internal trigger cues of impulse buying online

Sandy Dawson; Minjeong Kim
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How consumers value online personalization: a longitudinal experiment

Pauline de Pechpeyrou
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Influences on free samples usage within the luxury cosmetic market

Insaf Ben Amor; Francis Guilbert
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Examining beliefs and attitudes toward online advertising among Chinese consumers

Ying Wang; Shaojing Sun; Weizhen Lei; Mark Toncar
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Guest editorial

Special issue on direct marketing and computer-mediated communication

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