Page 1 | Search Results | Journal of Research in Interactive Marketing

1-6 of 6

Sort by

Journal Articles

Managing the customer experience with direct marketing

Adrian Palmer

Direct Marketing: An International Journal (2009) 3 (3)

https://doi.org/10.1108/dmij.2009.32503caa.001

Published: 21 August 2009

View article titled, Managing the customer experience with direct marketing

Add to Citation Manager for Managing the customer experience with direct marketing

Journal Articles

An experiential, social network‐based approach to direct marketing

Adrian Palmer, Nicole Koenig‐Lewis

Direct Marketing: An International Journal (2009) 3 (3): 162–176.

https://doi.org/10.1108/17505930910985116

Published: 21 August 2009

View article titled, An experiential, social network‐based approach to direct marketing

Add to Citation Manager for An experiential, social network‐based approach to direct marketing

Journal Articles

Developing BTB relationships through direct marketing: customers' perceptions

Raquel Reis, Caroline Oates, Martina McGuinness, Dominic Elliott

Direct Marketing: An International Journal (2009) 3 (3): 203–221.

https://doi.org/10.1108/17505930910985143

Published: 21 August 2009

View article titled, Developing BTB relationships through direct marketing: customers' perceptions

Add to Citation Manager for Developing BTB relationships through direct marketing: customers' perceptions

Journal Articles

Consumers' perceptions: an analytical study of influence of consumer emotions and response

Avinash Kapoor, Chinmaya Kulshrestha

Direct Marketing: An International Journal (2009) 3 (3): 186–202.

https://doi.org/10.1108/17505930910985134

Published: 21 August 2009

View article titled, Consumers' perceptions: an analytical study of influence of consumer emotions and response

Add to Citation Manager for Consumers' perceptions: an analytical study of influence of consumer emotions and response

Journal Articles

Internal brand equity defines customer experience

Kamal Ghose

Direct Marketing: An International Journal (2009) 3 (3): 177–185.

https://doi.org/10.1108/17505930910985125

Published: 21 August 2009

View article titled, Internal brand equity defines customer experience

Add to Citation Manager for Internal brand equity defines customer experience

Journal Articles

Multichannel Marketing: Metrics and Methods for On and Offline Success

Adrian Palmer

Direct Marketing: An International Journal (2008) 2 (4): 248–249.

https://doi.org/10.1108/17505930810931044

Published: 17 October 2008

View article titled, Multichannel Marketing: Metrics and Methods for On and Offline Success

Add to Citation Manager for Multichannel Marketing: Metrics and Methods for On and Offline Success

Update search

NARROW

Format

Journal

Type

Issue Section

Date

Availability

Managing the customer experience with direct marketing

An experiential, social network‐based approach to direct marketing

Developing BTB relationships through direct marketing: customers' perceptions

Consumers' perceptions: an analytical study of influence of consumer emotions and response

Internal brand equity defines customer experience

Multichannel Marketing: Metrics and Methods for On and Offline Success

Email alerts

Update search

Managing the customer experience with direct marketing

An experiential, social network‐based approach to direct marketing

Developing BTB relationships through direct marketing: customers' perceptions

Consumers' perceptions: an analytical study of influence of consumer emotions and response

Internal brand equity defines customer experience

Multichannel Marketing: Metrics and Methods for On and Offline Success

Email alerts

Sharing Unavailable