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Journal Articles

Value co-creation through branded apps: enhancing perceived quality and brand loyalty

Trang Tran, David G. Taylor, Chao Wen

Journal of Research in Interactive Marketing (2023) 17 (4): 562–580.

https://doi.org/10.1108/JRIM-04-2022-0128

Published: 14 October 2022

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Journal Articles

Does Facebook usage lead to conspicuous consumption?: The role of envy, narcissism and self-promotion

David G. Taylor, David Strutton

Journal of Research in Interactive Marketing (2016) 10 (3): 231–248.

https://doi.org/10.1108/JRIM-01-2015-0009

Published: 08 August 2016

View article titled, Does Facebook usage lead to conspicuous consumption?: The role of envy, narcissism and self-promotion

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