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Journal Articles

The marketing organization’s journey to become data-driven

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Devon S. Johnson, Laurent Muzellec, Debika Sihi, Debra Zahay
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2019) 13 (2): 162–178.
https://doi.org/10.1108/JRIM-12-2018-0157
Published: 15 May 2019
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Journal Articles

Home sweet virtual home: The use of virtual and augmented reality technologies in high involvement purchase decisions

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Debika Sihi
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2018) 12 (4): 398–417.
https://doi.org/10.1108/JRIM-01-2018-0019
Published: 10 October 2018
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