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Journal Articles

The feeling of being together in the metaverse: the positive influence of copresence on subjective well-being

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Do Yuon Kim, Dooyoung Choi, Namhee Yoon, Ha Kyung Lee
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2025) 19 (2): 287–306.
https://doi.org/10.1108/JRIM-07-2023-0234
Published: 27 August 2024
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Journal Articles

Social media influencers as human brands: an interactive marketing perspective

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Do Yuon Kim, Hye-Young Kim
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2023) 17 (1): 94–109.
https://doi.org/10.1108/JRIM-08-2021-0200
Published: 03 February 2022
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