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The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers

Keith E. Niedermeier, Emily Wang, Xiaohan Zhang

Journal of Research in Interactive Marketing (2016) 10 (1): 33–49.

https://doi.org/10.1108/JRIM-08-2015-0054

Published: 14 March 2016

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