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Journal Articles

Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective

Robert Hinson, Henry Boateng, Anne Renner, John Paul Basewe Kosiba

Journal of Research in Interactive Marketing (2019) 13 (2): 204–226.

https://doi.org/10.1108/JRIM-04-2018-0059

Published: 01 March 2019

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Journal Articles

Consumers’ attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation

Henry Boateng, Abednego Feehi Okoe

Journal of Research in Interactive Marketing (2015) 9 (4): 299–312.

https://doi.org/10.1108/JRIM-01-2015-0012

Published: 12 October 2015

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