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Journal Articles

“Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

Open Access
Bo Wang, Tat-Huei Cham, Ian Phau
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing 1–25.
https://doi.org/10.1108/JRIM-02-2025-0068
Published: 19 September 2025
View article titled, “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention
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Journal Articles

Effective advertising appeals for websites of small boutique hotels

Available to Purchase
Michael Lwin, Ian Phau
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2013) 7 (1): 18–32.
https://doi.org/10.1108/17505931311316725
Published: 22 March 2013
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Journal Articles

Digital piracy

Free
Ian Phau, Michael Lwin
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2012) 6 (4)
https://doi.org/10.1108/jrim.2012.32506daa.001
Published: 12 October 2012
View article titled, Digital piracy
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Journal Articles

Initial findings of a gap analysis of the digital piracy literature: six undiscovered countries

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Sigi Goode
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2012) 6 (4): 238–259.
https://doi.org/10.1108/17505931211282382
Published: 12 October 2012
View article titled, Initial findings of a gap analysis of the digital piracy literature: six undiscovered countries
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Journal Articles

Implicit attitudes and digital piracy

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Steven A. Taylor
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2012) 6 (4): 281–297.
https://doi.org/10.1108/17505931211282409
Published: 12 October 2012
View article titled, Implicit attitudes and digital piracy
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Journal Articles

Law, norms, piracy and online anonymity: Practices of de‐identification in the global file sharing community

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Stefan Larsson, Måns Svensson, Marcin de Kaminski, Kari Rönkkö, Johanna Alkan Olsson
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2012) 6 (4): 260–280.
https://doi.org/10.1108/17505931211282391
Published: 12 October 2012
View article titled, Law, norms, piracy and online anonymity: Practices of de‐identification in the global file sharing community
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Journal Articles

Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences

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Irena Vida, Mateja Kos Koklič, Monika Kukar‐Kinney, Elfriede Penz
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2012) 6 (4): 298–313.
https://doi.org/10.1108/17505931211282418
Published: 12 October 2012
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Journal Articles

Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions

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Christopher Marchegiani, Ian Phau
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2010) 4 (3): 241–256.
https://doi.org/10.1108/17505931011070596
Published: 20 August 2010
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Journal Articles

Consumers' willingness to knowingly purchase counterfeit products

Available to Purchase
Ian Phau, Marishka Sequeira, Steve Dix
Journal: Journal of Research in Interactive Marketing
Direct Marketing: An International Journal (2009) 3 (4): 262–281.
https://doi.org/10.1108/17505930911000865
Published: 16 October 2009
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Journal Articles

Young consumers' motives for using SMS and perceptions towards SMS advertising

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Ian Phau, Min Teah
Journal: Journal of Research in Interactive Marketing
Direct Marketing: An International Journal (2009) 3 (2): 97–108.
https://doi.org/10.1108/17505930910964768
Published: 05 June 2009
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Journal Articles

Mapping the profiles of franchisees: Getting to know the black sheep, rough diamonds, whingers and best buddies

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Yu‐an Huang, Ian Phau
Journal: Journal of Research in Interactive Marketing
Direct Marketing: An International Journal (2008) 2 (4): 221–238.
https://doi.org/10.1108/17505930810931026
Published: 17 October 2008
View article titled, Mapping the profiles of franchisees: Getting to know the black sheep, rough diamonds, whingers and best buddies
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