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John A. Schibrowsky
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Journal Articles
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (1): 54–90.
Published: 26 July 2023
Journal Articles
Building human brands: the role of critical reviews
Available to Purchase
Journal of Research in Interactive Marketing (2023) 17 (5): 681–697.
Published: 16 February 2023
Includes: Supplementary data
Journal Articles
Consumer behavior in the online context
Available to Purchase
Journal of Research in Interactive Marketing (2014) 8 (3): 169–202.
Published: 11 August 2014
Journal Articles
A review of internet marketing research over the past 20 years and future research direction
Available to Purchase
Journal of Research in Interactive Marketing (2013) 7 (3): 166–181.
Published: 16 August 2013
