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Jose Carlos Pinho
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Journal Articles
Advertising in online social networks: the role of perceived enjoyment and social influence
Available to Purchase
Journal of Research in Interactive Marketing (2014) 8 (3): 245–263.
Published: 11 August 2014
Journal Articles
The e‐SOCAPIT scale: a multi‐item instrument for measuring online social capital
Available to Purchase
Journal of Research in Interactive Marketing (2013) 7 (3): 216–235.
Published: 16 August 2013
