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Juan E. Gilbert
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Journal Articles
Virtual shopping agents: Persona effects for older users
Available to Purchase
Journal of Research in Interactive Marketing (2014) 8 (2): 144–162.
Published: 03 June 2014
Journal Articles
Virtual agents in e‐commerce: representational characteristics for seniors
Available to Purchase
Journal of Research in Interactive Marketing (2011) 5 (4): 276–297.
Published: 18 October 2011
