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Journal Articles

Imagery evoking visual and verbal information presentations in mobile commerce: the roles of augmented reality and product review

Jungmin Yoo, Jung-Hwan Kim, Minjeong Kim, Minjung Park

Journal of Research in Interactive Marketing (2024) 18 (2): 182–197.

https://doi.org/10.1108/JRIM-08-2022-0253

Published: 17 April 2023

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Journal Articles

How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Journal of Research in Interactive Marketing (2021) 15 (3): 502–525.

https://doi.org/10.1108/JRIM-07-2020-0148

Published: 22 June 2021

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Journal Articles

Online product presentation: the effect of product coordination and a model's face

Jungmin Yoo, Minjeong Kim

Journal of Research in Interactive Marketing (2012) 6 (1): 59–72.

https://doi.org/10.1108/17505931211241378

Published: 23 March 2012

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