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Laura F. Bright
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Journal Articles

Digital consumer engagement: examining the impact of native advertising exposure in a social network

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Kristen L. Sussman, Laura F. Bright, Gary B. Wilcox
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2023) 17 (4): 544–561.
https://doi.org/10.1108/JRIM-10-2021-0265
Published: 08 September 2022
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Journal Articles

Facebook versus television: advertising value perceptions among females

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Kelty Logan, Laura F. Bright, Harsha Gangadharbatla
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2012) 6 (3): 164–179.
https://doi.org/10.1108/17505931211274651
Published: 17 August 2012
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