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Journal Articles

Using rich media to motivate fair-trade purchase

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Tae-Im Han, Leslie Stoel
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2017) 11 (4): 361–379.
https://doi.org/10.1108/JRIM-05-2016-0057
Published: 10 September 2017
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Journal Articles

The perceptual fluency effect on pleasurable online shopping experience

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Hyunjoo Im, Sharron J. Lennon, Leslie Stoel
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2010) 4 (4): 280–295.
https://doi.org/10.1108/17505931011092808
Published: 28 October 2010
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