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Journal Articles

Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models

Wendy Ritz, Marco Wolf, Shaun McQuitty

Journal of Research in Interactive Marketing (2019) 13 (2): 179–203.

https://doi.org/10.1108/JRIM-04-2018-0062

Published: 01 March 2019

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Journal Articles

Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude

Yam B. Limbu, Marco Wolf, Dale Lunsford

Journal of Research in Interactive Marketing (2012) 6 (2): 133–154.

https://doi.org/10.1108/17505931211265435

Published: 01 June 2012

View article titled, Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude

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Journal Articles

Consumers' perceptions of online ethics and its effects on satisfaction and loyalty

Yam B. Limbu, Marco Wolf, Dale L. Lunsford

Journal of Research in Interactive Marketing (2011) 5 (1): 71–89.

https://doi.org/10.1108/17505931111121534

Published: 29 March 2011

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