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Journal Articles

Native advertising relevance effects and the moderating role of attitudes toward social networking sites

Hye Jin Yoon, Yan Huang, Mark Yi-Cheon Yim

Journal of Research in Interactive Marketing (2023) 17 (2): 215–231.

https://doi.org/10.1108/JRIM-07-2021-0185

Published: 30 March 2022

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Journal Articles

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Young Kyu Kim, Mark Yi-Cheon Yim, Eunjin (Anna) Kim, William Reeves

Journal of Research in Interactive Marketing (2021) 15 (1): 30–48.

https://doi.org/10.1108/JRIM-10-2019-0171

Published: 04 December 2020

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