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Michael S. Minor
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Journal Articles

False recall of brands in advergames: a cross-country comparison

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Monica D Hernandez, Michael S Minor
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2015) 9 (1): 54–69.
https://doi.org/10.1108/JRIM-11-2013-0075
Published: 09 March 2015
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Journal Articles

Customer typology: 3D virtual world

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Adesegun Oyedele, Michael S. Minor
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2011) 5 (1): 29–49.
https://doi.org/10.1108/17505931111121516
Published: 29 March 2011
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