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Muhammad Aljukhadar
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Journal Articles
Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework
Available to Purchase
Journal of Research in Interactive Marketing (2020) 14 (3): 285–303.
Published: 03 September 2020
Journal Articles
Usage and success factors of commercial recommendation agents: A consumer qualitative study of MyProductAdvisor.com
Available to Purchase
Journal of Research in Interactive Marketing (2011) 5 (2-3): 130–152.
Published: 07 June 2011
