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Nicole Koenig‐Lewis
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Journal Articles

An experiential, social network‐based approach to direct marketing

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Adrian Palmer, Nicole Koenig‐Lewis
Journal: Journal of Research in Interactive Marketing
Direct Marketing: An International Journal (2009) 3 (3): 162–176.
https://doi.org/10.1108/17505930910985116
Published: 21 August 2009
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