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Journal Articles

Understanding third-agers: value-based mechanisms of online review engagement

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Limor Sahar-Inbar, Ofrit Kol
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing 1–19.
https://doi.org/10.1108/JRIM-02-2025-0101
Published: 28 April 2026
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Journal Articles

It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts

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Dorit Zimand Sheiner, Ofrit Kol, Shalom Levy
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2021) 15 (4): 641–660.
https://doi.org/10.1108/JRIM-12-2019-0210
Published: 13 July 2021
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