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Building customer equity through trust in social networking sites: A perspective from Thai consumers

Chawanuan Kananukul, Sojin Jung, Kittichai Watchravesringkan

Journal of Research in Interactive Marketing (2015) 9 (2): 148–166.

https://doi.org/10.1108/JRIM-03-2014-0019

Published: 08 June 2015

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