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Journal Articles

Does the verified badge of social media matter? The perspective of trust transfer theory

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Chien Hsiang Liao, Jung-Kuei Hsieh, Sushant Kumar
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2024) 18 (6): 1017–1033.
https://doi.org/10.1108/JRIM-10-2023-0339
Published: 13 December 2023
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Journal Articles

Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory

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Jung-Kuei Hsieh, Sushant Kumar
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2024) 18 (4): 688–708.
https://doi.org/10.1108/JRIM-02-2023-0056
Published: 06 December 2023
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