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Journal Articles

Understanding the effectiveness of word‐of‐mouth: an elasticity perspective

Yimiao Chen, Fangyi Liu, Cheng‐Hsi Fang, Tom M.Y. Lin

Journal of Research in Interactive Marketing (2013) 7 (1): 57–77.

https://doi.org/10.1108/17505931311316743

Published: 22 March 2013

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Journal Articles

The effects of visual information in eWOM communication

Tom M.Y Lin, Kuan‐Yi Lu, Jia‐Jhou Wu

Journal of Research in Interactive Marketing (2012) 6 (1): 7–26.

https://doi.org/10.1108/17505931211241341

Published: 23 March 2012

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Journal Articles

Product type and word of mouth: a dyadic perspective

Cheng‐Hsi Fang, Tom M.Y. Lin, Fangyi Liu, Yu Hsiang Lin

Journal of Research in Interactive Marketing (2011) 5 (2-3): 189–202.

https://doi.org/10.1108/17505931111187802

Published: 07 June 2011

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