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Yoon Jin Ma
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Journal Articles
Consumer responses toward online review manipulation
Available to Purchase
Journal of Research in Interactive Marketing (2014) 8 (3): 224–244.
Published: 11 August 2014
Journal Articles
Consumer perceptions of online consumer product and service reviews: Focusing on information processing confidence and susceptibility to peer influence
Available to Purchase
Journal of Research in Interactive Marketing (2012) 6 (2): 110–132.
Published: 01 June 2012
