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Journal Articles

Is this mobile coupon worth my private information?: Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context

Hyunjoo Im, Young Ha

Journal of Research in Interactive Marketing (2015) 9 (2): 92–109.

https://doi.org/10.1108/JRIM-04-2014-0021

Published: 08 June 2015

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Journal Articles

Who are the users of mobile coupons? A profile of US consumers

Hyunjoo Im, Young Ha

Journal of Research in Interactive Marketing (2012) 6 (3): 215–232.

https://doi.org/10.1108/17505931211274688

Published: 17 August 2012

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Journal Articles

Effects of site design on consumer emotions: role of product involvement

Young Ha, Sharron J. Lennon

Journal of Research in Interactive Marketing (2010) 4 (2): 80–96.

https://doi.org/10.1108/17505931011051641

Published: 04 June 2010

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