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Journal Articles

Exploring the impact of certainty language style in social media influencers-generated content on consumers’ purchase behavior

Qiang Yang, Qianqian Han, Jingpeng Li, Jiaji Zhu, Yushi Jiang

Journal of Research in Interactive Marketing (2026) 20 (2): 215–231.

https://doi.org/10.1108/JRIM-09-2023-0314

Published: 30 May 2025

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Includes: Supplementary data

Journal Articles

Social- or task-oriented: how does social crowding shape consumers' preferences for chatbot conversational styles?

Jiaji Zhu, Yushi Jiang, Xiaoxuan Wang, Suying Huang

Journal of Research in Interactive Marketing (2023) 17 (5): 641–662.

https://doi.org/10.1108/JRIM-01-2022-0007

Published: 30 August 2023

View article titled, Social- or task-oriented: how does social crowding shape consumers' preferences for chatbot conversational styles?

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Journal Articles

Richness and dynamics: how to improve virtual reality tourism adoption with virtual social clues

Jiaji Zhu, Yushi Jiang, Yedi Wang, Qiang Yang, Wei Li

Journal of Research in Interactive Marketing (2024) 18 (1): 142–158.

https://doi.org/10.1108/JRIM-09-2022-0298

Published: 08 August 2023

View article titled, Richness and dynamics: how to improve virtual reality tourism adoption with virtual social clues

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Journal Articles

How to overcome online banner blindness? A study on the effects of creativity

Qiang Yang, Yuanjian Zhou, Yushi Jiang, Jiale Huo

Journal of Research in Interactive Marketing (2021) 15 (2): 223–242.

https://doi.org/10.1108/JRIM-12-2019-0212

Published: 09 April 2021

View article titled, How to overcome online banner blindness? A study on the effects of creativity

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