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Keywords: Ability readiness
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (2): 317–333.
Published: 03 May 2022
...Li Gao; Gang Li; Fusheng Tsai; Chen Gao; Mengjiao Zhu; Xiaopian Qu Purpose This article analyzes the effects of artificial intelligence (AI) stimuli on customer engagement as well as on value co-creation. The moderating role played by customer ability readiness is also examined. Design...
