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Journal Articles

The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits

Gang Li, Zhihuang Zhao, Lan Li, Yuanbo Li, Mengjiao Zhu, Yongxin Jiao

Journal of Research in Interactive Marketing (2024) 18 (1): 38–53.

https://doi.org/10.1108/JRIM-07-2022-0222

Published: 07 September 2023

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Journal Articles

The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

Li Gao, Gang Li, Fusheng Tsai, Chen Gao, Mengjiao Zhu, Xiaopian Qu

Journal of Research in Interactive Marketing (2023) 17 (2): 317–333.

https://doi.org/10.1108/JRIM-10-2021-0260

Published: 03 May 2022

View article titled, The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

Add to Citation Manager for The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness