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The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits

Gang Li, Zhihuang Zhao, Lan Li, Yuanbo Li, Mengjiao Zhu, Yongxin Jiao

Journal of Research in Interactive Marketing (2024) 18 (1): 38–53.

https://doi.org/10.1108/JRIM-07-2022-0222

Published: 07 September 2023

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