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Keywords: Adoption of VR tourism
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (1): 142–158.
Published: 08 August 2023
... tourists to adopt VR are not yet fully understood. This study explores the willingness of tourists to adopt VR tourism from the dual aspects, richness and dynamics, of virtual social cues. Design/methodology/approach To examine the effects of richness (multiple vs. few cues) and dynamic (changeable vs...
