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Decoding the algorithmic black box: how post-hoc explanations shape consumer receptivity toward personalized recommendations of branded content

Journal of Research in Interactive Marketing 1–20.

https://doi.org/10.1108/JRIM-12-2025-0800

Published: 30 June 2026

...-triggered micro-interactions test the proposed framework. Study 1 employs a 3 × 2 design to examine the joint effect of retrospective post-hoc explanations and prospective post-hoc explanations. Study 2 tests instrumental motive inference as the mediator. Study 3 examines algorithmic awareness...

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