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Keywords: Authenticity
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Journal Articles
Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (3): 463–484.
Published: 05 October 2023
...Diem-Trang Vo; Nguyen Quynh Mai; Long TV Nguyen; Nguyen Hoang Thuan; Duy Dang-Pham; Ai-Phuong Hoang Purpose The role of customers has moved from reactive to proactive, and they require more control over digital touchpoints. The quest for authenticity is their response to the dark side...
Includes: Supplementary data
Journal Articles
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (2): 166–181.
Published: 24 April 2023
... the authenticity of the influencer (“true to oneself”), which further affects the influencer's product recommendation effectiveness (i.e. attitudes toward the post and recommended product). Design/methodology/approach Experiment 1 examines the effect of image enhancement on consumers' perceived influencer...
Includes: Supplementary data
Journal Articles
Perceived authenticity of social media influencers: scale development and validation
Available to Purchase
Journal of Research in Interactive Marketing (2021) 15 (4): 822–841.
Published: 25 June 2021
...Jung Ah Lee; Matthew S. Eastin Purpose Public perceptions of the authenticity of social media influencers (SMIs) are a key driver of the latter's persuasiveness as brand endorsers. Despite its importance, no measurement scale currently exists for perceived authenticity of social media influencers...
