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The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers

Keith E. Niedermeier, Emily Wang, Xiaohan Zhang

Journal of Research in Interactive Marketing (2016) 10 (1): 33–49.

https://doi.org/10.1108/JRIM-08-2015-0054

Published: 14 March 2016

...) . Social media marketing Sales force management International marketing Business-to-business marketing Intercultural marketing © Emerald Group Publishing Limited 2016 Yes, of course […] WeChat is more powerful than traditional telephone and email channels. I add all my business contacts...

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Developing BTB relationships through direct marketing: customers' perceptions

Raquel Reis, Caroline Oates, Martina McGuinness, Dominic Elliott

Direct Marketing: An International Journal (2009) 3 (3): 203–221.

https://doi.org/10.1108/17505930910985143

Published: 21 August 2009

... are developed and processed (Fernandes and Proenca, 2008 ; Ward and Dagger, 2007 ; Ford and Hakansson, 2006 ; Tzokas and Saren, 2004). Direct marketing Relationship marketing Business‐to‐business marketing Training The development of a relationship between companies and customers is clearly...

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The attitudes of e‐commerce channel members in the textile industry: An empirical perspective

Nabil Y. Razzouk, Victoria Seitz, Gloria Wu

Direct Marketing: An International Journal (2008) 2 (1): 20–35.

https://doi.org/10.1108/17505930810863617

Published: 28 March 2008

... Group Publishing Limited 2008 Textile industry Business‐to‐business marketing Electronic commerce Value analysis The unique feature of a B2B marketplace is that it brings multiple buyers and sellers together (in a “virtual sense”) in one central market space and enables them to buy...

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The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers

Developing BTB relationships through direct marketing: customers' perceptions

The attitudes of e‐commerce channel members in the textile industry: An empirical perspective

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The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers

Developing BTB relationships through direct marketing: customers' perceptions

The attitudes of e‐commerce channel members in the textile industry: An empirical perspective

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