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Keywords: CASA paradigm
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Journal Articles
Pixels of prestige: how cue configuration and virtual influencer-brand fit shape luxury brand desire
Journal of Research in Interactive Marketing 1–30.
Published: 08 September 2026
... theory CASA paradigm UCSI University http://dx.doi.org/10.13039/100031258 REIG-GBS-2026/056 Funding: This research was supported by UCSI University under the Research Excellence & Innovation Grant (REIG), grant number REIG-GBS-2026/056. Marketing in the AI era increasingly...
Includes: Supplementary data
